Putri, S.E., Subekti, W.J., Alfansi, L. and Hayadi, I. 2023. The Effect of Product Placement on Television Events on Brand Awareness and Product Purchase Intention. Frontiers in Business and Economics. 2, 2 (Aug. 2023), 109–116. DOI:https://doi.org/10.56225/finbe.v2i2.225.