KEHINDE, Segun; KEHINDE, Oladele; OBEMBE, Oluwanifemi; SIMON-ILOGHO, Busola; KEHINDE, Kemi; KEHINDE, Tola. Effective Customer Relationship Marketing: Roadmap to Organization’s Optimal Customer Retention. Frontiers in Business and Economics, [S. l.], v. 3, n. 2, p. 72–86, 2024. DOI: 10.56225/finbe.v3i2.230. Disponível em: https://journal.srnintellectual.com/index.php/finbe/article/view/230. Acesso em: 19 jun. 2025.