RETNO MARTANTI ENDAH LESTARI; FAEZAH OTHMAN; IRMA YAZREEN BINTI MD YUSOFF; RATIH PUSPITASARI; RINO INDIRA GUSNIAWAN. Green Marketing Effectiveness and Environmental Cost Integration: A Cross-Country Analysis of Consumer Purchasing Decisions in Indonesia and Malaysia. Frontiers in Business and Economics, [S. l.], v. 4, n. 3, p. e553, 2026. DOI: 10.56225/finbe.v4i3.553. Disponível em: https://journal.srnintellectual.com/index.php/finbe/article/view/553. Acesso em: 30 apr. 2026.