Retno Martanti Endah Lestari, Faezah Othman, Irma Yazreen binti Md Yusoff, Ratih Puspitasari, Rino Indira Gusniawan. Green Marketing Effectiveness and Environmental Cost Integration: A Cross-Country Analysis of Consumer Purchasing Decisions in Indonesia and Malaysia. FINBE [Internet]. 2026 Jan. 5 [cited 2026 Sep. 4];4(3):141-5. Available from: https://journal.srnintellectual.com/index.php/finbe/article/view/553