Mekaniwati, A. and Bon, A.T. 2024. Marketing Strategies for SMEs in Enhancing Sustainable Business Performance: A Case Study of Pekalongan City, Indonesia. International Journal of Global Optimization and Its Application. 3, 2 (Jun. 2024), 99–105. DOI:https://doi.org/10.56225/ijgoia.v3i2.361.