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• The Effect of Hedonic and Utilitarian Values on Online Impulse Buying: Mediating Role of Browsing

  Rina Suthia Hayu, Randi Friscilla Hidayat, Sularsih Anggrawati , Akram Harmoni Wiardi

  Abstract : 1641

  PDF : 112

  DOI : 10.56225/jmsc.v2i1.174