An Investigation of the Business Development of Pure Sari Tofu Factory, South Jakarta, Indonesia: Evidence from SWOT Analysis

Syamruddin Syamruddin; Ita Yunita

doi:10.56225/finbe.v3i1.298

Authors

Syamruddin Syamruddin Faculty of Economics and Business, Pamulang University, Kota Tangerang Selatan, 15417 Banten, Indonesia
Ita Yunita Faculty of Economics and Business, Pamulang University, Kota Tangerang Selatan, 15417 Banten, Indonesia

DOI:

https://doi.org/10.56225/finbe.v3i1.298

Keywords:

SWOT Analysis, Business development, SWOT matrix, Small and Medium Enterprises

Abstract

Small and medium enterprises (SMEs) are important to Indonesia's economy. It is a significant catalyst for poverty alleviation and economic growth programs. One of the highly developed SME sectors is the tofu business. In Indonesia, tofu is an essential source of food. The tofu processing business thrives everywhere. One of the highly developed tofu processing businesses is the Sari Murni Tofu Factory, located in the south of Jakarta, Indonesia, established in 1995. This study was conducted using SWOT Analysis (Strengths, Weaknesses, Opportunities, and Threats) to evaluate the Business development of tofu. The research targeted 19 employees at the Sari Murni Tofu Factory. Employees are asked about the strengths, weaknesses, opportunities, and threats that exist in the company. The employees' answers are tabulated, which results in internal and external assessment of factor weights. The data analysis used SWOT Analysis, IFE and EFE matrix, IE matrix, SWOT matrix, and SWOT analysis diagram. The result indicates that the IFE matrix shows the factors' strengths and weaknesses, scoring 3.36. Then, the opportunity and threat factors score 3.19 in the EFE matrix. Based on the IE Matrix calculations, the company's position is in Cell I, where the appropriate strategy is growth and development. Besides that, nine strategies are obtained in the SWOT Matrix using the SO, WO, ST, and WT formulas. The results of the SWOT Analysis Diagram show that the company in the Quadrant I position supports aggressive strategies. From the analysis between IFE, EFE, IE, SWOT Matrix, and SWOT Analysis Diagram, an alternative strategy was obtained, namely developing product quality to maintain customer loyalty, creating jobs, maintaining the quality of products sold, and recruiting additional production employees who are more experienced.

References

Budiman, I., Tarigan, U. P. P., Mardhatillah, A., Sembiring, A. C., & Teddy, W. (2018, April). Developing business strategies using SWOT analysis in a color crackers industry. In Journal of Physics: Conference Series (Vol. 1007, No. 1, p. 012023). IOP Publishing.

Christina, V., & Soedarsa, H. G. (2022). SWOT Analysis of Noodle Shop Product Business Development 81 During the Covid 19 Pandemic. Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi Dan Akuntansi, 1(1), 37-46.

Cui, J., Allan, A., & Lin, D. (2019). SWOT analysis and development strategies for underground pedestrian systems. Tunnelling and Underground Space Technology, 87, 127-133.

David, F. R. (2016). Manajemen Strategik. Alih Bahasa Alexander Sindoro. Jakarta: Prehallindo.

Galavan, R. (2014). Doing Business Strategy. Ireland: NuBooks.

Hasbullah, H., Haekal, J., Prayogi, P. R., & Eko, D. E. A. P. D. (2021). Business Development Strategy Using Swot Analysis Method In Culinary Industry. Journal of Industrial Engineering & Management Research, 2(3), 53-61.

Hatta, I. H., Riskarini, D., & Ichwani, T. (2019). Business Development Strategy Model of SMEs Through SWOT and EFE-IFE Analysis. Shirkah: Journal of Economics and Business, 3(1).

Hendri, N. S., Suharyo, O. S., & Susanto, A. D. (2019). Business Development Strategy Analysis PT. X Using the SWOT Method. International Journal of Academic and Applied Research (IJAAR), 3(4).

Hidayat, A., Mu’allim, A., Zaini, Z., & Badruddin, S. (2022). Business Development, Business Model, Canvas, SWOT Analysis Preliminary. Central Asia & the Caucasus (14046091), 23(1).

Istiqomah, I., & Andriyanto, I. (2018). Analisis SWOT dalam Pengembangan Bisnis (Studi pada Sentra Jenang di Desa Kaliputu Kudus). BISNIS: Jurnal Bisnis Dan Manajemen Islam, 5(2), 363-382.

Kurmanalina, A., Bimbetova, B., Omarova, A., Kaiyrgaliyeva, M., Bekbusinova, G., Saimova, S., & Saparaliyev, D. (2020). A swot analysis of factors influencing the development of agriculture sector and agribusiness entrepreneurship. Academy of Entrepreneurship Journal, 26(1), 1-8.

Lucky, S. (2020). Analisis Swot Pengembangan Industri Konveksi Perusahaan Kogaya Dalam Menghadapi Barang Import Dari China. Jurnal Ekonomi Manajemen Sistem Informasi, 1(6), 532-542.

Mardiyana, M. (2022). Strategi Pengembangan Usaha Dengan Metode Analisis SWOT Pada Home Industri Wen-Dang Jahe Di Kabupaten Kukar. Jurnal Administrasi Bisnis FISIPOL UNMUL, 10(1), 1-11.

Maulina, E., & Raharja, S. U. J. (2018). SWOT analysis for business strategies: a case of Virage Awi in the bamboo craft industries, Bandung, Indonesia. Review of Integrative Business and Economics Research, 7, 213-224.

Namugenyi, C., Nimmagadda, S. L., & Reiners, T. (2019). Design of a SWOT analysis model and its evaluation in diverse digital business ecosystem contexts. Procedia Computer Science, 159, 1145-1154

Ningrum, M. P., Pribadiyono, P., & Istanti, E. (2021). Analisis SWOT sebagai Perencanaan Strategi Pengembangan Usaha pada Aspek Operasional Perusahaan Cargo PT. Power Express Indonesia. Benchmark, 1(2), 75-84.

Nuryani, S. (2023). Callie Qudsiyyah's business development strategy uses SWOT analysis and the business model canvas. Journal of Management Science (JMAS), 6(1), 30-37.

Parameswari, R., Silaswara, D., & Andy, A. (2021). Swot Analysis Of Small And Medium Micro Business Development In Jatiuwung District, Tangerang City. Primanomics: Jurnal Ekonomi & Bisnis, 19(2), 92-101.

Pramayanti, D., Rachmawati, M., Sudrajat, J., Permana, I., & Sutisna, E. (2021, May). Business Development Strategy Using Swot Analysis at Home Business Lilis Bolu Purwasari Karawang. In Proceedings of the 1st International Conference on Law, Social Science, Economics, and Education, ICLSSEE 2021, March 6th 2021, Jakarta, Indonesia.

Prasetyo, B., Syaikhullah, G., & Rahmasari, R. (2022, February). SWOT Analysis of TEFA Breeding and Hatchery Business Development at Jember State Polytechnic. In 2nd International Conference on Social Science, Humanity and Public Health (ICOSHIP 2021) (pp. 234-239). Atlantis Press.

Rangkuti, F. (2014). Analisis SWOT. Teknik Membedah Kasus Bisnis. Jakarta: PT. Gramedia Pustaka Utama.

Rizki, S., & Wijaya, F. (2024). Business development strategy using canvas business model and SWOT analysis on Bedroomstore. id. Journal of Management Science (JMAS), 7(1), 371-378.

Rusdiansyah, R., Al Rasyid, H., & Sosrowidigdo, S. (2020). Business development management model at Samo-Samo recycling house based on SWOT analysis. Sinkron: jurnal dan penelitian teknik informatika, 5(1), 1-6.

Safitri, E. D., Junaedi, S. R. P., & Priono, A. (2023). SWOT Analysis is Used in the Startup Business Development Strategy. Startupreneur Business Digital (SABDA Journal), 2(2), 136-142.

Sonia, D. R., Sanjaya, A., & Hutajulu, M. J. (2020). Business development strategies using SWOT analysis in the Cahaya Modern home industry. J. Adm, 7, 117-128.

Stefan, D., Vasile, V., Oltean, A., Comes, C. A., Stefan, A. B., Ciucan-Rusu, L., ... & Timus, M. (2021). Women entrepreneurship and sustainable business development: Key findings from a SWOT–AHP analysis. Sustainability, 13(9), 5298.

Sugiyono. (2016). Metode Penelitian Pendidikan Pendekatan Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta.

Syamruddin, S. (2020). Analisis Kelayakan Usaha Baby Buncis Kenya Kelompok Tani “Baby French Farmer Group” Dari Aspek IFAS, EFAS, dan IE. Jurnal Madani: Ilmu Pengetahuan, Teknologi, Dan Humaniora, 3(1), 118-131.

Syarifudin, M. Q., Rianto, B., & Nuhman, N. (2022). Analysis of SWOT Strategy in Sustainable Management of Mangrove Ecosystems in Kaliwlingi Village, Brebes Sub-district, Brebes District. Jurnal Mandiri: Ilmu Pengetahuan, Seni, dan Teknologi, 6(1), 1-16.

UU Nomor 20 Tahun 2008 Tentang Usaha Mikro Kecil dan Menengah.

Yaqin, A. A. (2021). Analisis Swot dalam Strategi Pengembangan Usaha Kerupuk Rumahan di Ud. Sumber Abadi Tanggulangin. JISO: Journal of Industrial and Systems Optimization, 4(2), 81-87.