Towards Digital Media and Conventional Media Challenge and Opportunity: What to Expect

Ahmad Alzubi

doi:10.56225/ijassh.v2i3.157

Authors

Ahmad Alzubi School of Multimedia Technology and Communication, Universiti Utara Malaysia, Sintok, 06010 Bukit Kayu Hitam, Kedah, Malaysia

DOI:

https://doi.org/10.56225/ijassh.v2i3.157

Keywords:

digital media, new media, challenge, opportunity, digital environments, platform, infrastructure, old media, conventional media

Abstract

The rise of digital media has brought about a fundamental shift in how information is created, disseminated, and consumed. It has presented both challenges and opportunities for conventional media. In this paper, the author explores digital media's landscape and impact on conventional media. This study examines the challenges traditional media outlets face, such as declining circulation and advertising revenue, and the opportunities presented by digital media, such as new revenue streams and expanded audiences. This study also discusses the implications of this shift for journalism, advertising, and entertainment. This study argues that while digital media presents significant challenges to conventional media, it also offers exciting opportunities for innovation and growth. Traditional media can thrive in the digital age by embracing new technologies and adapting to changing consumer preferences.

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