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• The Effect of Customer Experience on Customer Satisfaction and Loyalty of Generation Z at Coffee Shops in Bengkulu City

  Fadhillah Firdha Annisa, Lizar Alfansi, Akram Harmoni Wiardi, M Iqbal Daulay, Afrima Widianti

  Abstract : 3072

  PDF : 1096

  DOI : 10.56225/finbe.v2i3.293

• Effective Customer Relationship Marketing: Roadmap to Organization’s Optimal Customer Retention

  Segun Kehinde, Oladele Kehinde, Oluwanifemi Obembe, Busola Simon-ilogho, Kemi Kehinde, Tola Kehinde

  Abstract : 789

  PDF : 210

  DOI : 10.56225/finbe.v3i2.230