The Marketing Strategies for Increasing Sales Performance of Chinese Tea: Case Study on Ankang Tea in Shaanxi Province in China

Qu Yuyuan; Ahmad Budiman Husain

doi:10.56225/finbe.v3i2.365

Authors

Qu Yuyuan City Graduate School, City University Malaysia, 46100 Petaling Jaya, Selangor, Darul Ehsan, Malaysia
Ahmad Budiman Husain City Graduate School, City University Malaysia, 46100 Petaling Jaya, Selangor, Darul Ehsan, Malaysia

DOI:

https://doi.org/10.56225/finbe.v3i2.365

Keywords:

Marketing strategies, Ankang tea, Sales performance

Abstract

This study explores the development of marketing strategies aimed at enhancing the sales performance of Chinese tea, with a specific focus on Ankang Tea from the Shaanxi Province in China. The research delves into a multifaceted approach to increase the market presence and profitability of this unique product. Key aspects of the study include understanding the target audience, establishing a strong online presence, leveraging social media, and utilizing popular e-commerce platforms. Diversification of product offerings, emphasis on quality and authenticity, exceptional customer service, and the implementation of a loyalty program are integral components of the proposed strategies. Furthermore, collaboration with influencers and tea experts, localization of marketing efforts, and continuous monitoring and adaptation of strategies are highlighted. Regulatory compliance, packaging, and shipping considerations, along with the importance of customer feedback and offline promotion, round out the comprehensive approach outlined in this study. The findings offer valuable insights into effectively navigating the e-commerce landscape for Chinese tea products, ensuring sustainable growth and market success.

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