The Value of Artistic Symbols of Chinese Calligraphy Art in Packaging Design of Creative Products


  • Zhang Zhen Yu Faculty of Creative Industries (FCI), City University Malaysia, Selangor Malaysia
  • Mohd Mustafa Mohd Ghazali Faculty of Creative Industries (FCI), City University Malaysia, Selangor Malaysia



cultural and creative products, Chinese traditional culture and art, Chinese calligraphy art, Artistic symbols, packing design, integrated development


Cultural and creative products promote social and economic development. China's traditional art culture is not only indispensable in developing its own cultural and creative products but also one of the important sources of international cultural and creative industries for its design inspiration and material generation and development. It is not only the exchange and common development of Chinese culture and the cultural fields of other countries in the world but also further promotes the response to the policy of "One Road One Road One Road" and "Building a Community with a Future for Humanity." In the field of culture and art in China, the cultural and artistic symbols of Chinese calligraphy are richly reflected in the design. The research method is mainly through a case study, visual analysis, etc., to reflect the value of cultural and artistic symbols contained in Chinese characters in packaging design. The analysis is mainly based on the current situation, problems, and innovative exploration of various elements of Chinese calligraphy and artistic symbols in the packaging of creative products. Because of the design and development of the artistic symbols of Chinese characters, the significance of the research results is not only as a unique cultural heritage of China but also expected to provide a reference for the world's cultural and artistic exchanges, innovative development, and integrated development.


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How to Cite

Yu, Z. Z., & Ghazali, M. M. M. (2023). The Value of Artistic Symbols of Chinese Calligraphy Art in Packaging Design of Creative Products. International Journal of Global Optimization and Its Application, 2(1), 39–48.