Sustainable Halal Tourism: Empowering Growth through Local Heritage

Abstract

This community service-based case study explores how sustainable halal tourism can be advanced through the strategic integration of local heritage as a driver of inclusive and resilient destination development. Grounded in the increasing global demand for Muslim-friendly travel, the study examines the outcomes of an International Community Service Program conducted in Thaksin, Thailand. Using a qualitative approach based on participatory observation, field documentation, and academic exchange, the study investigates practices at the Khlong Hae Floating Market as a representative model of heritage-based tourism. The findings reveal a synergistic integration of economic empowerment through MSME participation, socio-cultural harmony between Muslim and non-Muslim communities, and environmental sustainability reflected in the use of biodegradable materials such as coconut shells and bamboo. Complementing these field observations, academic discussions with Thai and Indonesian scholars identified key challenges, including limited halal certification, gaps in Muslim-friendly infrastructure, and insufficient proficiency in foreign languages among local stakeholders. These findings provide actionable recommendations for developing sustainable halal tourism in Aceh, Indonesia, particularly by enhancing marine tourism in Sabang and coffee-based ecotourism in Takengon. By emphasizing adaptation rather than direct adoption of the Songkhla model, this study highlights the importance of aligning tourism strategies with local cultural, religious, and regulatory contexts. Ultimately, integrating religious values, cultural authenticity, and environmental stewardship offers a robust framework for positioning emerging destinations as competitive players in the global halal tourism industry while fostering community empowerment and sustainable development.