Investigating the Determinants of M-Banking Adoption via QR Code in Malaysia

https://doi.org/10.56225/finbe.v3i3.405

Authors

  • Fatin Wardina Binti Rafi Department of Finance and Management, Faculty of Business and Management, AIMST University, 08100 Bedong, Kedah, Malaysia
  • Ziad Esa Yazid School of Economics, Finance and Banking, Universiti Utara Malaysia, Sintok, 06010 Bukit Kayu Hitam, Kedah, Malaysia
  • Nor Fatin Binti Mohd Hussain Department of Finance and Management, Faculty of Business and Management, AIMST University, 08100 Bedong, Kedah, Malaysia
  • Noor Asmaliyana Binti Ahmad Department of Finance and Management, Faculty of Business and Management, AIMST University, 08100 Bedong, Kedah, Malaysia
  • Jumadil Saputra Department of Economics, Faculty of Business, Economics and Social Development, Universiti Malaysia Terengganu, 21030 Kuala Nerus, Terengganu, Malaysia

Keywords:

Mobile Banking (M-banking), QR Code Adoption, Digital Transactions, Performance Expectancy, Financial Inclusion

Abstract

The rapid expansion of digital transactions and the growing popularity of mobile banking (M-banking) have highlighted the importance of understanding the factors that drive the adoption of QR code technology, both for individual users and financial service providers. This study explores the various determinants that influence the adoption of M-banking through QR codes among Malaysian citizens who use smartphones equipped with M-banking applications. Covering a broad range of demographic groups across Malaysia, from Perlis to Sabah, the research examines the relationship between the adoption of M-banking via QR code (dependent variable) and four independent variables: performance expectancy, effort expectancy, facilitating conditions, and convenience. Utilizing SPSS for comprehensive data analysis, the study confirms the significance of these four factors in influencing the adoption process. By investigating socio-economic, technological, and behavioral aspects, this research provides in-depth insights into the key drivers and barriers that affect the uptake of QR code-based M-banking in Malaysia. The findings offer valuable implications for strategies aimed at increasing the adoption of M-banking technologies, promoting financial inclusion, and contributing to the advancement of Malaysia’s digital economy.

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Published

2024-12-31

How to Cite

Rafi, F. W. B., Yazid, Z. E., Mohd Hussain, N. F. B., Ahmad, N. A. B., & Saputra, J. (2024). Investigating the Determinants of M-Banking Adoption via QR Code in Malaysia. Frontiers in Business and Economics, 3(3), 182–198. https://doi.org/10.56225/finbe.v3i3.405

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