Clustering Production and Operational Practices of SME Using Correspondence Analysis: A Case Study of Northern OTOP Thailand

https://doi.org/10.56225/ijgoia.v1i3.65

Authors

  • Sarayut Malaipun Department of Industrial Engineering, Faculty of Engineering, Rajamangala University of Technology Lanna Chiang Mai, Thailand
  • Pongsakorn Surin Department of Industrial Engineering, Faculty of Engineering, Rajamangala University of Technology Lanna Chiang Mai, Thailand
  • Wiwat Singsai Department of Industrial Engineering, Faculty of Engineering, Rajamangala University of Technology Lanna Chiang Mai, Thailand
  • Wichai Chattinnawat Department of Industrial Engineering, Faculty of Engineering, Chiang Mai University, Thailand

Keywords:

One Tambon One Product (OTOP), operation practice, clustering production, small and medium enterprises (SMEs), correspondence analysis

Abstract

This study aims to identify the actual conditions of the current operational practices of the One Tambon One Product (OTOP) and the actual sales and income. This research summarizes and classifies the existing practices concerning different groups of OTOP products and presents empirical evidence on how and what practices correspond to the actual business performance. This research adopted correspondence analysis as a data analysis and visualization tool to summarize and present if clusters or relationships exist among categorical variables of OTOP groups, operation practices and their revenue performances. The results can then be used to define the right set of operations on the OTOP group for the Thai government to develop a supporting policy.

Downloads

Download data is not yet available.

References

Greenacre, M., & Blasius, J. (2006). Multiple correspondence analysis and related methods. Chapman and Hall/CRC.

Greenacre, M. J. (2013). Correspondence analysis. The Oxford Handbook of Quantitative Methods. Statistical Analyses, 2, 142–153.

Hwang, H., Dillon, W. R., & Takane, Y. (2006). An extension of multiple correspondence analysis for identifying heterogeneous subgroups of respondents. Psychometrika, 71(1), 161–171. https://doi.org/10.1007/s11336-004-1173-x

Ladron-de-Guevara, A., Torres, A., & Tribo, J. A. (2006). Perceptual Mapping of Practical Ethics Along the Value Chain: A Multiple Correspondence Analysis with Industry and Cultural Indices as Supplementary Variables. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.1002292

Leonidou, L. C. (2004). An analysis of the barriers hindering small business export development. Journal of Small Business Management, 42(3), 279–302. https://doi.org/10.1111/j.1540-627X.2004.00112.x

Mukhjang, R. (2017). Endogenous Regional Development: The Case of One Tambol One Product in the Lower North of Thailand, Location Quotient Analysis. Proceedings of International Academic Conferences, 5407705.

Nanthasudsawaeng, K. (2019). Guidelines for Increasing Operational Efficiency for Entrepreneurs of One Tambon One Product (OTOP) in Rayong. International Conference on Interactive Collaborative Learning, 351–356.

Ogunmokun, G., & Ng, S. (2004). Factors influencing export performance in international marketing: A study of Australian firms. International Journal of Management, 21(2), 172.

Sensang, P., Jomvong, T., Santianotai, R., & Chattinnawat, W. (2022). New Product Development Framework based on University-Community Engagement: Case Study of Thailand OTOP Development for Elderly Consumer. International Journal of Global Optimization and Its Application, 1(1), 1–11. https://doi.org/10.56225/ijgoia.v1i1.8

Sitabutr, V., & Deebhijarn, S. (2017). Community-based enterprise export strategy success: Thailand’s OTOP branding program. Business and Economic Horizons (BEH), 13(1232-2017–2428), 368–382. https://doi.org/10.22004/ag.econ.264706

Sitabutr, V., & Deebhijarn, S. (2018). Community-Based Enterprise (CBE) Export Performance Strategy: An Analysis of Thailand’s Entrepreneurial OTOP Program. Asia-Pacific Social Science Review, 18(1), 91–110.

Sousa, C. M. P. (2004). Export performance measurement: an evaluation of the empirical research in the literature. Academy of Marketing Science Review, 4(9), 1–22.

Suttipong, R., Phanphet, S., Wangmai, A., Reungsri, S., & Chattinnawat, W. (2022). Extended AHP Approach with Latent Factor and Stratum in Prioritizing and Positioning of OTOP Thailand’s Program for Elderly Market. International Journal of Global Optimization and Its Application, 1(1), 22–31. https://doi.org/10.56225/ijgoia.v1i1.10

Thammasang, S., & Poonikom, K. (2016). The Development of Indicators and Form of Knowledge Management in Production Management Case Study: Agricultural Machine Industry in the Northeast of Thailand. International Journal of Applied Engineering Research, 11(22), 10912–10922.

Tuamsuk, K., Phabu, T., & Vongprasert, C. (2013). Knowledge management model of community business: Thai OTOP Champions. Journal of Knowledge Management, 17(3), 363–378. https://doi.org/10.1108/JKM-10-2012-0321

Vanpetch, Y., & Sattayathamrongthian, M. (2019). Local Entrepreneurial Projects Failure In Thailand: The Case Of Suphanburi OTOP. Actual Economy: Local Solutions for Global Challenges, 324–331.

Voerman, J. A. (2003). The export performance of European SMEs. Labyrint Publication The Netherlands.

Downloads

Published

2022-09-30

How to Cite

Malaipun, S., Surin, P., Singsai, W., & Chattinnawat, W. (2022). Clustering Production and Operational Practices of SME Using Correspondence Analysis: A Case Study of Northern OTOP Thailand. International Journal of Global Optimization and Its Application, 1(3), 145–161. https://doi.org/10.56225/ijgoia.v1i3.65

Similar Articles

<< < 1 2 3 4 5 > >> 

You may also start an advanced similarity search for this article.