Environmental Management System and Pro-Environmental Behavior in Realizing Sustainable Industry Performance: Mediating Role of Green Marketing Management

Bambang Hengky  Rainanto; Abdul Talib Bon; Jan Horas V.  Purba

doi:10.56225/ijgoia.v1i1.9

Authors

Bambang Hengky Rainanto Department of Tourism, Faculty of Tourism and Informatics, Kesatuan Economics Institute, Indonesia
Abdul Talib Bon Department of Production and Operations Management, Faculty of Mechanical and Manufacturing Engineering, Universiti Tun Hussein Onn Malaysia, Malaysia
Jan Horas V. Purba Department of Tourism, Faculty of Tourism and Informatics, Kesatuan Economics Institute, Indonesia

DOI:

https://doi.org/10.56225/ijgoia.v1i1.9

Keywords:

Green marketing management, environmental management system, pro-environmental behavior, sustainable industry performance

Abstract

Growth in the number of tourist destinations encourages the number of tourists and other fields that support it. The hotel industry that is increasing in number in an area will impact the environment, both the natural, social and economic environment. We analyze the influence of Green Marketing Management as a mediator of the Environmental Management System and Pro-Environmental Behavior to achieve Sustainable Industry Performance in the hospitality industry. This study was conducted with 135 respondents with the position of manager or general manager. There are 17 hypotheses built on indicators of 4 main parameters. The analysis uses Smart-PLS to examine the relationship between the dimensions tested. The results of this study are: (1) Environmental Management System and Pro-Environmental Behavior have a significant and positive influence on the Green Marketing Mix; (2) Only the Green Marketing Mix has a significant and positive influence on Economic Sustainability; (3) Only the Green Marketing Mix has a significant and positive influence on Environmental Sustainability; (4) The Environmental Management System and Green Marketing Mix have a significant and positive influence on Social Sustainability, with the strongest influence being given by the Green Marketing Mix (which has the greatest path coefficient); (5) The effect of Pro-Environmental Behavior on Sustainability is entirely dependent on mediation relationships through the Green Marketing Mix.

References

Al-Gasawneh, J. A., Anuar, M. M., Dacko-Pikiewicz, Z., & Saputra, J. (2021). The impact of customer relationship management dimensions on service quality. Polish Journal of Management Studies, 23(2), 24–41.

Chin, W. W., Marcolin, B. L., & Newsted, P. R. (2003). A partial least squares latent variable modeling approach for measuring interaction effects: Results from a Monte Carlo simulation study and an electronic-mail emotion/adoption study. Information Systems Research, 14(2), 189–217.

Farooq, K., Yusliza, M. Y., Muhammad, Z., & Saputra, J. (2022). Developing a Conceptual Model of Employee Ecological Behavior using an Integrative Approach. Journal of Environmental Management & Tourism, 13(1), 29–38.

Farooq, K., Yusliza, M. Y., Wahyuningtyas, R., Haque, A. ul, Muhammad, Z., & Saputra, J. (2021). Exploring challenges and solutions in performing employee ecological behaviour for a sustainable workplace. Sustainability, 13(17), 9665.

Foster, B., Muhammad, Z., Yusliza, M. Y., Faezah, J. N., Johansyah, M. D., Yong, J. Y., Ul-Haque, A., Saputra, J., Ramayah, T., & Fawehinmi, O. (2022). Determinants of Pro-Environmental Behaviour in the Workplace. Sustainability, 14(8), 4420.

Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When to use and how to report the results of PLS-SEM. European Business Review, 31(1), 2–24. https://doi.org/10.1108/EBR-11-2018-0203

Hsiao, T.-Y., Chuang, C.-M., Kuo, N.-W., & Yu, S. M.-F. (2014). Establishing attributes of an environmental management system for green hotel evaluation. International Journal of Hospitality Management, 36, 197–208.

Hunt, C. A., & Harbor, L. C. (2019). Pro-environmental tourism: Lessons from adventure, wellness and ecotourism (AWE) in Costa Rica. Journal of Outdoor Recreation and Tourism, 28, 1–8.

Kim, Y. J., Kim, W. G., Choi, H.-M., & Phetvaroon, K. (2019). The effect of green human resource management on hotel employees’ eco-friendly behavior and environmental performance. International Journal of Hospitality Management, 76, 83–93.

Lam, J. S. L., & Li, K. X. (2019). Green port marketing for sustainable growth and development. Transport Policy, 84, 73–81.

Martín‐de Castro, G., Amores‐Salvadó, J., & Navas‐López, J. E. (2016). Environmental management systems and firm performance: Improving firm environmental policy through stakeholder engagement. Corporate Social Responsibility and Environmental Management, 23(4), 243–256.

Mat, N. H. N., Mohamed, M., Fawehinmi, O., Yusliza, M. Y., & Saputra, J. (2020). Investigating the Antecedents of StudentsPro-Environmental Behaviour in the Malaysian Public University. Journal of Talent Development and Excellence, 12(3s), 1953–1969.

Miller, D., Merrilees, B., & Coghlan, A. (2015). Sustainable urban tourism: understanding and developing visitor pro-environmental behaviours. Journal of Sustainable Tourism, 23(1), 26–46. https://doi.org/10.1080/09669582.2014.912219

Pereira-Moliner, J., Font, X., Tarí, J. J., Molina-Azorin, J. F., Lopez-Gamero, M. D., & Pertusa-Ortega, E. M. (2015). The Holy Grail: Environmental management, competitive advantage and business performance in the Spanish hotel industry. International Journal of Contemporary Hospitality Management, 27(5), 714–738. https://doi.org/10.1108/IJCHM-12-2013-0559

Pomering, A. (2017). Marketing for sustainability: Extending the conceptualisation of the marketing mix to drive value for individuals and society at large. Australasian Marketing Journal, 25(2), 157–165.

Ro, M., Brauer, M., Kuntz, K., Shukla, R., & Bensch, I. (2017). Making Cool Choices for sustainability: Testing the effectiveness of a game-based approach to promoting pro-environmental behaviors. Journal of Environmental Psychology, 53, 20–30.

Siregar, M. R., Siregar, M. I., Saputra, J., Muzammil, A., & Muhammad, Z. (2021). The Mediating Role of Service Quality, Tourists’ Satisfaction and Destination Trust in the Relationship between Destination Image and Tourist Revisiting Intention. Journal of Environmental Management & Tourism, 12(6 (54)), 1603–1616.

Wong, K. K.-K. (2013). Partial least squares structural equation modeling (PLS-SEM) techniques using SmartPLS. Marketing Bulletin, 24(1), 1–32.

Yusliza, M. Y., Amirudin, A., Rahadi, R. A., Athirah, N. A. N. S., Ramayah, T., Muhammad, Z., Dal Mas, F., Massaro, M., Saputra, J., & Mokhlis, S. (2020). An investigation of pro-environmental behaviour and sustainable development in Malaysia. Sustainability (Switzerland), 12(17), 1–21. https://doi.org/10.3390/su12177083