Investigating the Online Shopping Pattern for Beauty Brands Most Liked by Indonesian Women

Thamrin Thamrin; Stefvy Stefvy; Tina Linda; Lismardiana Sembiring

doi:10.56225/finbe.v1i1.82

Authors

Thamrin Thamrin Institut Informasi Teknologi dan Bisnis, Indonesia
Stefvy Stefvy Institut Informasi Teknologi dan Bisnis, Indonesia
Tina Linda Institut Informasi Teknologi dan Bisnis, Indonesia
Lismardiana Sembiring Sekolah Tinggi Ilmu Komputer Medan, Indonesia

DOI:

https://doi.org/10.56225/finbe.v1i1.82

Keywords:

beauty products, google, e-commerce, Instagram

Abstract

Many Indonesian women want to look beautiful and healthy when appearing anywhere. so that many Indonesian women love to shop online choosing which beauty products are more appropriate for their needs. The development of e-commerce in the sale of beauty products has increased in recent years due to the Covid-19 pandemic where everyone is required to stay at home to avoid the spread of covid-19. With so many consumers shopping online at e-commerce, IG and Google, more and more business actors are turning their businesses online in the form of e-commerce, both large and retail companies are all switching or developing their businesses towards digital. Many branded beauty products are circulating in Indonesia, such as: Wardah, Innisfree, Purausari, Viva, Trulum, Makeover, Garnier, Laneige, Emina and Nature Republic. All types of beauty product brands are favored by Indonesian women in general. With so many beauty product brands circulating in Indonesia, companies take advantage of this opportunity, especially e-commerce, such as: Lazada, Tokopedia, Bukalapak, blibli.com, shopee, and JD.Id. This has become a fierce competition in promoting and providing big discounts on these beauty brand products where in making sales of beauty products grow rapidly in terms of marketing each of these beauty product brands; beauty products always experience an increase in sales every year.

References

Agustin, C. A., & Hellianto, G. R. (2020). Pengaruh Reputasi Terhadap Minat Beli Produk Skincare di Shopee. Business Economic, Communication, and Social Sciences Journal, 2(1), 39–52. https://doi.org/10.21512/becossjournal.v2i1.6050

Ananda, A. F., & Wandebori, H. (2016). The impact of drugstore makeup product reviews by beauty vlogger on YouTube towards purchase intention by undergraduate students in Indonesia. International Conference on Ethics of Business, Economics, and Social Science, 3(1), 264–272.

diana Sembiring, L. (2018). Sistem Pendukung Keputusan Penerapan Algortima Apriori & FP-Growth untuk Pengambilan Keputusan di Pemko Medan. Jurnal Pembangunan Perkotaan, 6(1), 46–54.

Fahrurrozi, M., Soekiman, J. F. X., Philipus Kurniawan Gheta, A., Sudaryana, Y., & Husain, T. (2020). Business to Business ecommerce and role of Knowledge Management. Business to Business Ecommerce and Role of Knowledge Management, 82(January-February 2020), 16347–16357.

Iqbal, A., Danish, M. H., & Tahir, M. R. (2014). Exploitation of women in beauty products of Fair and Lovely: A critical discourse analysis study. International Journal on Studies in English Language and Literature, 2(9), 122–131.

Kamepalli, S., & Bandaru, S. (2019). Weighted Based Frequent and Infrequent Pattern Mining Model for Real-Time E-Commerce Databases. Advances in Modelling and Analysis B, 62(2–4), 53–60.

Kidane, T. T., & Sharma, R. R. K. (2016). Factors Affecting Consumers’ purchasing Decision through ECommerce. Proceedings of the 2016 International Conference on Industrial Engineering and Operations Management Kuala Lumpur, Malaysia, 8(10), 159–165.

Kumar, V., & Raheja, G. (2012). Business to business (b2b) and business to consumer (b2c) management. International Journal of Computers & Technology, 3(3), 447–451.

Kurdi, M. (2020). Menggagas pelayanan prima di masa pandemic COVID 19. Jurnal Lingkar Widyaiswara, 7(4), 4–9.

Lip-Sam, T., & Hock-Eam, L. (2011). Estimating the determinants of B2B e-commerce adoption among small & medium enterprises. International Journal of Business & Society, 12(1), 15–30.

Liu, T. (2014). The New Algorithms of Weighted Association Rules based on Apriori and FP-Growth Methods. TELKOMNIKA Indonesian Journal of Electrical Engineering, 12(5), 4071–4078.

Mulyawan, B., & Sutrisno, T. (2020). Product recommendation system on building materials shopping using FP-Growth algorithm. IOP Conference Series: Materials Science and Engineering, 1007(1), 12144.

Pramushinta, A. D. A., & Junaedi, S. (2021). Pengaruh Brand Experience Dan Keterlibatan Merek Terhadap Loyalitas Merek Melalui Kepercayaan Dan Komitmen Merek Pada E-Commerce Sociolla. Prosiding Seminar Nasional Ekonomi Dan Bisnis, 140–151.

Rahayu, R., & Day, J. (2017). E-commerce adoption by SMEs in developing countries: evidence from Indonesia. Eurasian Business Review, 7(1), 25–41.

Rahmi, Y., Sekarasih, L., & Sjabadhyni, B. (2017). The influence of beauty vlog on perceived source credibility and purchase intention. Makara Human Behavior Studies in Asia, 21(1), 13–23.

Rizal, R., Fikry, M., & Helmina, A. (2020). Opinion Mining about Parfum On E-Commerce Bukalapak. Com using the Naïve Bayes Algorithm. Jurnal Ilmu Pengetahuan Dan Teknologi Komputer, 6(1), 107–114. https://doi.org/10.33480/jitk.v6i1.1448

Sharma, A., Bhola, S., Malyan, S., & Patni, N. (2013). Impact of brand loyalty on buying behavior of women consumers for beauty care products-Delhi region. Global Journal of Management and Business Studies, 3(7), 817–824.

Singh, A., & Jain, N. (2016). Internet Surfing Prediction System using Association Rule Mining based on FP-Growth. International Journal of Scientific Research in Computer Science and Engineering, 4(4), 1–6.

Upasna, R., & Rebello, S. (2014). E-Commerce Growth and Opportunities in Indian Scenario-A Survey on Ecommerce Eco System. International Journal of Innovative Research in Computer and Communication Engineering, 2(5), 419–426.

Venkateswari, S., & Suresh, R. M. (2011). Frequent Itemset Discovery in E-commerce Domain: A novel Approach. International Journal on Computer Science and Engineering, 3(1), 83–88.

Vora, B., Patel, N. J., & Jani, N. N. (2021). based product automated recommendation system in E-commerce using improved Frequent Pattern Mining and Artificial Intelligence. International Journal Of Research In Electronics And Computer Engineering, 6(2), 1331–1336.