Factor Affecting Elderly Consumer Testing on Thai Herb Ceramic Massage Product using Taguchi Design of Experiments

Suwattanarwong Phanphet; Ratanaree Suttipong; Athiwat Wangmai; Narong Sukprasert; Wichai Chattinnawat

doi:10.56225/ijgoia.v1i1.11

Authors

Suwattanarwong Phanphet Faculty of Science and Technology Chiang Mai Rajabhat University, Thailand
Ratanaree Suttipong Faculty of Science and Technology Chiang Mai Rajabhat University, Thailand
Athiwat Wangmai Faculty of Science and Technology Chiang Mai Rajabhat University, Thailand
Narong Sukprasert Faculty of Science and Technology Chiang Mai Rajabhat University, Thailand
Wichai Chattinnawat Faculty of Engineering, Chiang Mai University, Thailand

DOI:

https://doi.org/10.56225/ijgoia.v1i1.11

Keywords:

OTOP Thailand, design of experimental, Taguchi methods, optimizer method

Abstract

This study focuses on the OTOP (One Tambon One Product) Thailand product after selected group into five. Thai herb ceramic massage product was developed from statistic data selection previously. The experimental was decided for determination optimize consumer wanted as desirability value from using three nominal preference scales of performance, function and cognitive to create new response. Using a Taguchi design was used for design factors including the performance, function and cognitive. the experimental condition with full factional design 25 with 6 blockings was employed in the experiment for 6 samplings test as elderly 60-80 years old, males and females respectively consumers in northern Thailand in Chiang Mai. The result demonstrated that by using more ceramic, big ceramic size, Herbal ingredients #2, Fabric types #2 and Streamer to be heating source can optimize the desirability value for Thai Herb Ceramic Massage Product of 0.9 in the regression model with the optimizer method. Important factor is heating source, it was only significantly parameter to the response.

References

Ackaradejruangsri, P. (2013). The effect of product quality attributes on Thai consumers’ buying decisions. Ritsumeikan Journal of Asia Pacific Studies, 33(1), 14–25.

Kurokawa, K. (2009). Effectiveness and limitations of the ‘One Village One Product’(OVOP) approach as a government-led development policy: Evidence from Thai ‘One Tambon One Product’(OTOP). Studies in Regional Science, 39(4), 977–989.

Natsuda, K., Igusa, K., Wiboonpongse, A., & Thoburn, J. (2012). One Village One Product–rural development strategy in Asia: the case of OTOP in Thailand. Canadian Journal of Development Studies/Revue Canadienne d’études Du Développement, 33(3), 369–385.

Nonthawichai, N., & Jaroenwanit, P. (2015). The Relationship Between Perception And Attitude With Intention To Buy OTOP Products Via The Internet System Of Consumers In The Upper Part Of The Northeastern Thailand. A Multidisciplinary Journal of Global Macro Trends, 4 no.(“The Relationship between Perception and Attitude with Intention to Buy OTOP Products Via The Internet System of Consumers in The Upper Part Of The Northeastern Thailand”,), 167–176.

Park, K., & Ahn, J.-H. (2004). Design of experiment considering two-way interactions and its application to injection molding processes with numerical analysis. Journal of Materials Processing Technology, 146(2), 221–227.

Phanphet, S., Sukprasert, N., Suttipong, R., Wangmai, A., & Chattinnawat, W. (2019). Factor affecting elderly consumer buying attitude on Thailand OTOP product. International Journal of Engineering and Advanced Technology, 9(1), 942–946.

Pitjamit, S., Sriprapha, P., & Nakkiew, W. (2016). Suitable forming condition of hydroxyapatite and bioactive glass composites for a bone fixation plate using Taguchi experimental design. Engineering and Applied Science Research, 43, 466–469.

Thammasang, S., & Poonikom, K. (2016). The Development of Indicators and Form of Knowledge Management in Production Management Case Study: Agricultural Machine Industry in the Northeast of Thailand. International Journal of Applied Engineering Research, 11(22), 10912–10922.

Tuamsuk, K., Phabu, T., & Vongprasert, C. (2013). Knowledge management model of community business: Thai OTOP Champions. Journal of Knowledge Management, 17(3), 363–378.

Vichiansan, N., Kaai, N., Leksakul, K., Lumyong, S., & Han, J. G. (2018). Sterilization of medical equipment by plasma technology. Chiang Mai Journal of Science, 45(4), 1811–1826.